ICANN Creates a World of Web Marketing Opportunities
Global marketers now have a wider Web to work with.
This week, Egypt, Saudi Arabia and the United Arab Emirates were the first countries to receive their own generic top-level domains (gTLDs), or the Web address’ suffix (‘.com,’ ‘.org,’ ‘.edu’ and the like), in their native languages as part of an initiative by the Internet Corporation for Assigned Names and Numbers (ICANN) to open up the Web addressing system beyond the current 21 gTLDs-- including incorporating the use of languages beyond English.
Late last fall, Marketing News caught up with Paul Levins, ICANN's executive officer and VP of corporate affairs, to hear how these Web-based changes could affect marketers. To access that interview, visit:
