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January | 2013 | American Marketing Association

BlackBerry Focuses on Entertainment, Aims to Compete with Apple and Android

BlackBerry’s first touchscreen phone, the more consumer-focused of the two models released today, will debut mid-March in the U.S., but it is being fast-tracked in Canada, slated to be released early next week, according to BlackBerry CEO Thorsten Heins. The … Continue reading

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BlackBerry 10 Released Today

Toronto-based Research in Motion is releasing its BlackBerry 10 operating system, as well as two new smartphone models, this morning, nearly 14 months after the new system was announced. At simultaneous events in Toronto, New York, Paris, Dubai and Johannesburg, … Continue reading

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Barnes & Noble Scaling Back on Retail Stores

The digital era has shaken up the book business in a big way, as consumers increasingly abandon bricks-and-mortar bookstores in favor of e-commerce sites like Amazon and e-books replace traditional books on many consumers’ reading lists. New York-based Barnes & … Continue reading

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Barclays Focuses on Integrity as Antidote to Banks Behaving Badly

As damaging headlines continue to pummel Wall Street banks, Barclays is aiming to restore its reputation from the inside.  The London-based bank, which faced its own marketing crisis in mid-2012 with its involvement in the Libor interest-rate-fixing scandal, is now … Continue reading

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Using Real-Time Human Judgment, Twitter Improves Ad Relevance

Twitter recently announced that it is forgoing computer-automated algorithms to track the culturally relevant meaning of trending hashtags and user intent when searching for a person or topic, and instead will employ human beings to do the job of evaluating … Continue reading

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