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February | 2013 | American Marketing Association

Judging a Book by Its Cover: Anne of Green Gables Update Causes Stir

Covers have long served as marketing tools for books, but a recent refresh of an old classic might have been more detrimental to its marketing strategy than the team behind it had hoped. In November, a self-publisher released a three-volume … Continue reading

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Hollywood Stars Brighten Up Broadway Marketing

Marketing a Broadway show in the digital era is becoming more complex as Broadway must compete with countless digital and non-digital entertainment options. In addition to running jazzed-up marketing strategies and social media campaigns, a show can boost its promotional … Continue reading

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