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March | 2013 | American Marketing Association

Branded Spoof Reaches Ad-Agnostic Millennials

In an attempt to reach millennial consumers in a crowded online market, Pittsburgh-based casual clothing retailer American Eagle Outfitters Inc. (AEO) is spoofing the trend of ultra-skinny jeans with a video posted on its blog and YouTube channel called “AEO Skinny … Continue reading

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How Easter and Passover Brands Maintain Year-Round Interest

As millions of Americans observe Easter or Passover this week, one of two brands likely will be featured in their celebrations: PAAS, maker of Easter egg decorating kits, owned by Ocala, Fla.-based Signature Brands; or Newark, N.J.-based Manischewitz Co., manufacturer … Continue reading

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Facebook’s Newest Data-Mining Products

Menlo Park, Calif.-based Facebook Inc.  is offering new functionality that allows marketers to combine Facebook-specific social data with the audience and consumer profiles created by data-mining partners Datalogix, Epsilon, Acxiom and BlueKai to target Facebook ads more accurately. “Businesses that … Continue reading

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Social Media Marketing Boosts Craft Beer Buzz

Craft beer brands have long tapped into their loyal fan bases via social media to keep brand awareness and sales buzzing, and now three small craft breweries are benefiting from unprompted social media buzz of another kind. Boston-based Harpoon Brewery, … Continue reading

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Newspapers Still a Viable Marketing Medium to Reach Men

For marketers and advertisers looking to target men, the old-fashioned newspaper sports section is still a huge draw. Print newspapers ranked as the No. 1 source for sports news for men ages 18 to 54, according to a new study … Continue reading

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