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April | 2013 | American Marketing Association

Martha Stewart and Apple Top List of Most Damaged Brands

Financial news website 24/7 Wall Street released a list of America’s Nine Most Damaged Brands on April 10. To make the list, companies needed to be publicly traded companies in the U.S. and be among the largest brands in the … Continue reading

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‘National Pretzel Day’ a Marketing Blitz for Pretzel Brands

To commemorate the 30th annual National Pretzel Day, Snyder’s of Hanover, owned by Charlotte, N.C.-based Snyder’s-Lance Inc., is launching a digital and event-based marketing campaign dedicated to the salty snack. On April 26, National Pretzel Day, Snyder’s will host five … Continue reading

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Target Promotes Sustainability on Earth Day and Beyond

Minneapolis-based Target Corp. is commemorating Earth Day this year as it did in 2012 by giving away reusable bags filled with environmentally-friendly products. On April 21, Target will hand out 1.5 million bags filled with samples of Method dish soap, … Continue reading

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ComScore Faces Class Action Lawsuit for Privacy Infringement

The online data-mining industry still is largely self-regulated, so Internet-based advertisers and publishers are navigating a web of federal regulations entangled with self-written and self-policed privacy policies. U.S. District Court Judge James Holderman in the Northern District of Illinois ruled … Continue reading

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Half of Financial Advisors Use Social Media to Build Customer Trust

In an era of Occupy Wall Street protests, big bank scandals and lingering economic uncertainty, financial services marketers must work to counteract customers’ negative perceptions and gain their trust. Almost 50% of financial advisors are doing so by using social … Continue reading

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