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May | 2013 | American Marketing Association

New Balance Faces Less-Than-Desirable Brand Image, Thanks to SNL

New Balance Athletic Shoe Inc., a century-old company based in Boston, is known for its high-performance running shoes and its deep ties within the marathon community, but according to a spoof ad on Saturday Night Live on May 3, the … Continue reading

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Billy Ray Cyrus Turns to Restaurant Chain to Promote New CD

Music is more accessible than ever, yet it’s getting harder and harder for artists to get their work into revenue-generating distribution channels, so musicians are looking for unique ways to promote their new CDs. On April 11, country artist and … Continue reading

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