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June | 2013 | American Marketing Association

Motor City Could Be Forced to Sell Off Automotive Past

Over the past few years, business organizations in Detroit have worked to spark a comeback in the city by marketing its burgeoning startup scene and increased real estate redevelopment as value propositions to attract new businesses. The opening of a … Continue reading

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Victory is Sweet With Crumbs Bake Shop’s ‘Stanley Cup(cakes)’

The National Hockey League and NBC Sports are making the 2013 Stanley Cup Playoffs a little sweeter by partnering with New York-based cupcake mecca Crumbs Bake Shop Inc. Crumbs has created a line of “iced” Stanley Cup(cakes) featuring the Stanley … Continue reading

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The Economist Hits College Campuses to Ditch Stodgy Image

Throughout its history, The Economist has been known for its intense, high-level and in-depth coverage of business, politics and world news, and until recently, the publication had marketed itself as such. Over the past year, however, the magazine, published by … Continue reading

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