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July | 2013 | American Marketing Association

Brands Go Ga-Ga for Royal Baby on Twitter

Just as they did during the April 2011 royal wedding of Britain’s Prince William and Kate Middleton (now the Duke and Duchess of Cambridge), marketers in the U.S. and Britain are capitalizing on public interest in the royal family’s latest … Continue reading

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Nike Releases Sustainability App

Sustainability is growing from a marketing buzzword to a strategic business goal, so over the past few years, apparel brands including Levi’s, Gap and Nike have created campaigns that highlight their companies’ efforts to save water and use sustainable materials. … Continue reading

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The United States of Brands

Does your state have a signature brand? Last month, writer and graphic artist Steve Lovelace created a map, the Corporate States of America, that featured the most famous brand from each of the 50 states and the District of Columbia. … Continue reading

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