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The United States of Brands | American Marketing Association

The United States of Brands

Does your state have a signature brand? Last month, writer and graphic artist Steve Lovelace created a map, the Corporate States of America, that featured the most famous brand from each of the 50 states and the District of Columbia. For example, Apple, Coca-Cola and Harley-Davidson put California, Georgia and Wisconsin, respectively, on Lovelace’s map.

map

The criteria are “subjective,” he said. Each brand must have ties to the state and must still be in business as of 2013. “I went with the company that I thought best represented the state, rather than the biggest or most notorious,” Lovelace said in his blog post. Thus, Dr. Pepper was chosen for Texas rather than ExxonMobil and Apple for California rather than Google or Facebook.

Do you agree with his picks? Leave your comments below.

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