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August | 2013 | American Marketing Association

Lenovo, World’s Largest PC Maker, Becomes Mobile-First Company

Research giants Gartner and IDC recently announced that Beijing-based Lenovo Group has surpassed Hewlett-Packard in global PC sales after standing at the No. 2 spot for years. But last week, the plot thickened: Lenovo now sells more mobile devices—tablets and … Continue reading

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Detroit Whole Foods Judged a Success

Marketers and business organizations in now-bankrupt Detroit are working to draw new businesses to the city by touting its burgeoning startup scene and increased real estate development. Detroit’s comeback efforts got a boost with the opening of a Whole Foods … Continue reading

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