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Christine Birkner | American Marketing Association

Anchorman’s Ron Burgundy Gets a Signature Spirit

Ron Burgundy, the mustachioed, Scotch-swilling, jazz-flute-playing 1970s newsman played by Will Ferrell in Anchorman: The Legend of Ron Burgundy, is making the rounds to promote the Dec. 18 release of Anchorman 2: The Legend Continues. Beyond getting the chance to … Continue reading

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Brand Winners and Losers for 2013

The list was compiled by John Tantillo, who markets his services as “The Marketing Doctor” and is the author of People Buy Brands Not Companies. Tantillo is a contributor to Fox News and Fox Business Network and hosts a weekly radio show, … Continue reading

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Font Failure: Pepsi Makes Marketing Blunder in Hong Kong

Design, color and typeface used in marketing materials all can have an impact on a brand’s reputation, as Purchase, N.Y.-based PepsiCo. Inc. learned with a recent print ad in Hong Kong. To promote its collaboration with Japanese clothing company A Bathing … Continue reading

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Pumpkin-Flavored Whiskey Adds to Pumpkin Product Craze

Fall has arrived, and marketers and brands are thus once again tapping into consumers’ cravings for pumpkin-flavored products. South Kingstown, R.I.-based Sons of Liberty Spirits Co. is capitalizing on the trend that created pumpkin spice lattes, pumpkin M&Ms and pumpkin beer … Continue reading

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Detroit Whole Foods Judged a Success

Marketers and business organizations in now-bankrupt Detroit are working to draw new businesses to the city by touting its burgeoning startup scene and increased real estate development. Detroit’s comeback efforts got a boost with the opening of a Whole Foods … Continue reading

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