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Molly Soat | American Marketing Association

Lenovo, World’s Largest PC Maker, Becomes Mobile-First Company

Research giants Gartner and IDC recently announced that Beijing-based Lenovo Group has surpassed Hewlett-Packard in global PC sales after standing at the No. 2 spot for years. But last week, the plot thickened: Lenovo now sells more mobile devices—tablets and … Continue reading

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Victory is Sweet With Crumbs Bake Shop’s ‘Stanley Cup(cakes)’

The National Hockey League and NBC Sports are making the 2013 Stanley Cup Playoffs a little sweeter by partnering with New York-based cupcake mecca Crumbs Bake Shop Inc. Crumbs has created a line of “iced” Stanley Cup(cakes) featuring the Stanley … Continue reading

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ComScore Faces Class Action Lawsuit for Privacy Infringement

The online data-mining industry still is largely self-regulated, so Internet-based advertisers and publishers are navigating a web of federal regulations entangled with self-written and self-policed privacy policies. U.S. District Court Judge James Holderman in the Northern District of Illinois ruled … Continue reading

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Branded Spoof Reaches Ad-Agnostic Millennials

In an attempt to reach millennial consumers in a crowded online market, Pittsburgh-based casual clothing retailer American Eagle Outfitters Inc. (AEO) is spoofing the trend of ultra-skinny jeans with a video posted on its blog and YouTube channel called “AEO Skinny … Continue reading

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Facebook’s Newest Data-Mining Products

Menlo Park, Calif.-based Facebook Inc.  is offering new functionality that allows marketers to combine Facebook-specific social data with the audience and consumer profiles created by data-mining partners Datalogix, Epsilon, Acxiom and BlueKai to target Facebook ads more accurately. “Businesses that … Continue reading

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