Yes, the AMA has the following groups -
Advertising
Brand/Product Management
Customer Relations
Database/CRM
Event Management/Marketing
Global Marketing
Higher Education Marketing
Innovation Technology and Interactivity
Marketing Academia
Marketing Communications
Marketing Research
Marketing Strategy/Planning
Merchandising/Retail
Non-Profit Marketing
Packaging/POP
Product Development
Professional Development
Public Relations
Sales/Sales Management
Services Marketing
Each professional member can choose up to 3 of the above groups as part of their membership. There is no extra charge for these interest areas. These areas are chosen on the membership application or invoice. The choices help AMA determine which conferences, publications and mailings the member may be interested in.
In addition to the above groups, each professional member is entitled to membership in one practitioner or academic SIG. Additional SIG memberships are $20 each.
Practitioner focused Shared Interest Groups
These groups offer peer communications through an internet based community.
The SIGs are formal groups organized around a common interest area, offering the opportunity for ongoing interaction among professionals regarding a certain topic. Through them, AMA members can learn, share ideas and network with colleagues. Membership in a Practitioner Shared Interest Group is open to all AMA members.
The groups include the following:
Higher Education Marketing
Internet/E-Commerce Marketing
Healthcare Marketing
Services Marketing
Marketing Strategy & Planning
Brand Strategy & Brand Management
NonProfit Marketing
Marketing Research
Academic focused SIGs
Academic SIGS provide opportunities for continuous interaction. They facilitate opportunities for networking, sharing ideas, discussing problems and keeping up with new findings. They also provide members with unique opportunities for professional advancement and contributions to the field. Some have special meetings, some produce directories, proceedings and newsletters. Others have organized discussions on the Internet, listservs and conference calls.
Academic focused Shared Interest Groups include the following:
Consumer Behavior
Direct and Interactive Marketing
Doctoral Students
Global Marketing
Interorganizational
Marketing and Entrepreneurship
Marketing and Society
Marketing Communications
Marketing Research
Marketing Strategy
Relationship Marketing
Retailing
Selling and Sales Management
Services Marketing
Sports and Special Events Marketing
Teaching
Technology and Innovation
Tourism, Hospitality & Leisure Marketing
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